Friday, November 9, 2012



 TIS THE SEASON FOR THE "SAVVY-MOBILE" SHOPPER
How important is money? Does it really make the world go round? Does it buy happiness? 

Money makes everything go round on the traditional "Black Friday" and Cyber Monday madness. Did you feel like Thanksgiving was an after thought?  With stores opening on Thanksgiving Day, some all day, I felt the need to "gobble" down my aunt's chicken and noodles and forebode the date pudding. 

Social Media  was the biggest outlet for "Black Friday" frenzy. It was the biggest shopping weekend of the year, and November 23 marked the busiest day of the entire holiday season and marked a substantial increase from last year's data. Were you part of the frenzy? 

 Look at just a few of the statistics from this year alone: 

*  Early promotions this holiday season provided a 17.4 percent increase in online sales Thanksgiving Day. 

*  The increase set the stage for a 20.7 percent growth on Black Friday. 

*  Mobile consumers provided the biggest growth, with sales reaching 16.3 percent, led by the iPad. 

*  The iPad generated more traffic than any other tablet or smartphone, reaching nearly 10 percent of online shopping.  WHY DO YOU SUPPOSE THE iPAD WAS THE LEADER IN ON-LINE SHOPPING?

*  Shoppers referred from Social Networks such as Facebook, Twitter, LinkedIn and YouTube generated .34 percent of all online sales on Black Friday, a decrease of more than 35 percent from 2011.  WHY DO YOU THINK THIS HAPPENED?  INTERESTING!
Were you a part of the "Black Friday" frenzy or "Cyber Monday" shopping? As you look at the statistics above, what thoughts do you have about money and the role social media and technology plays in the whole "Black Friday" mystique?

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